Understanding your target audience is the key to a successful advertising campaign. Firstly, marketers build a portrait of their target customer, based on their own experience and predictions. Next, they can use look-alike targeting, a tool that allows them to achieve maximum outreach to the target audience, in an efficient and cost-effective manner.
Look-alike targeting helps deliver ads to the people who look and act just like your target audience. It works through a combination of machine learning algorithms, combining the audience data you select, and an intelligent look-alike modeling algorithm. This results in a user behavioral pattern. These people have similar habits and preferences, buy clothes through the same online stores, and have the same phone model. In reality, they can be miles away from each other, but in the virtual world their paths cross every day.
Understanding your target audience is the key to a successful advertising campaign. Firstly, marketers build a portrait of their target customer, based on their own experience and predictions. Next, they can use look-alike targeting, a tool that allows them to achieve maximum outreach to the target audience, in an efficient and cost-effective manner.
Look-alike targeting helps deliver ads to the people who look and act just like your target audience. It works through a combination of machine learning algorithms, combining the audience data you select, and an intelligent look-alike modeling algorithm. This results in a user behavioral pattern. These people have similar habits and preferences, buy clothes through the same online stores, and have the same phone model. In reality, they can be miles away from each other, but in the virtual world their paths cross every day.
Article from: https://nt.technology/en/blog/everything-you-need-to-know-about-look-alike-targeting/
