On the 2nd of November 2018, Nopia Ride, the newest 100% electric vehicle hailing service launched its second station at the Hub Mall in Karen, Nairobi. The event was successful, with a number of interested drivers and partners coming to witness the launch and increase in fleet size. What’s even more blog-worthy about this company is how they managed to get earned media from leading media houses which include CNN, BBC WORLD, CITIZEN NEWS AND KTN NEWS.
Here are some reasons we believe the brand got so much media coverage, only three months into their market launch in Kenya.
I. UNIQUE PRODUCT WITH HIGH ENVIRONMENTAL AND ECONOMIC IMPACT
One of the fastest ways to capture the attention of media publicity is to be involved in a project that is unique and affects common issues such as social matters, economic, environmental, peace and others in a positive manner. Nopia pricing model is designed to be low for the passengers and fair and economically sustainable for the drivers. Nopia vehicles are easy to locate and book using Nopia mobile app now available for download. The ride is set to make great waves in Kenya and East Africa in the coming months.
II. SHOUT ABOUT YOUR WORK
Nopia have carried out an online campaign across Facebook, Instagram, Twitter, linked In and Google, for their brand. From day one, they were letting people know that they were here to make a difference in the transport sector in a big way. Over 500 potential drivers have come knocking on their doors due to their social media activities. In the same breath, all the media publicity earned came through their digital marketing activities.
III. RE-POST AND RE-TWEET
Leverage on your audiences comments and reviews. Positive comments and reviews, even questions about your product are a great way to get more people interested in your brand and talking about it. Nopia has used the feedback they have received and leveraged it to increase their brand position.
Author: Joyce Muthoni
Title: CEO Viral Gorrrila