T-kash is a secure and affordable mobile money platform that enables Telkom subscribers to; Send & Receive Money, Buy Goods and services, Pay Bills, Save & Keep track of transactions.
OBJECTIVE
Drive awareness of the T-Kash mobile money app and drive trial and adoption.
Strategy and Execution
Ran and designed constant social media campaigns to engage with users and attract new ones.
Milestones
Increased Impressions
Increased their SOV
Increased the Video views and completion rate
Increased the lift in brand-positive sentiment