The Unilever brand protection hero campaign was an anti-counterfeit campaign that helped to drive the stakeholders involved with Unilever products to be the unsanctioned heroes/heroines who are championing the use of quality products that are safe. The aim was to encourage the stakeholders to put more care to the end user of these products. They thereafter become brand protection heroes.
OBJECTIVE
Campaign ideation
Creative design of the campaign
Static imagery
Experiential campaign ideation
STRATEGY AND EXECUTION
Development of the campaign idea
Presentation of visual routes and required images
Production of merchandise
