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It is with out a doubt that 2020 has been a tough year for business both large and small. With the on going COVID-19 pandemic some businesses have been forced to cut cost or even closed down. On the side of cutting cost, some businesses have been forced to reduce their marketing expenditure as they wait for the pandemic to pass. In reality, it will not just disappear one morning as we are seeing an incoming second wave all over the world and this means that businesses have to adapt and change their marketing strategy.

We do believe that it is in human nature to prevail against such pandemic and in true sense we will
overcome COVID-19. As we approach 2021, we believe that most businesses should focus more on social media marketing and here is why.

SOCIAL MEDIA MARKETING is employing the use of the various social media platforms to reach to your audience and connect with them as you build your brand, increase sales, drive website traffic, create brand awareness and build a trustworthy relationship with your audience. This involves publishing great content on your social media accounts, listening to and engaging your followers, analyzing your results and running social media advertisements. The major social media platforms (at the moment) are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat. There seems to be a growing number in TIKTOK.

1. Build Customer Loyalty

What could possibly be better than building brand loyalty for free? Customers follow and interact with the brands they enjoy. But what’s interesting is that 53% of customers who follow your business are likely to be loyal to your business specifically. It’s an obvious direct correlation: If customers follow you, they are more likely to choose you versus your competition. Furthermore, if they’re loyal customers, they’ll increase your traffic.

2. Increased traffic

One of the other benefits of Social Media is that it also helps increase your website traffic. By sharing your content on social media, you are giving users a reason to click-through to your website. On your social account, the more quality content you share, the more inbound traffic you will generate while making conversion opportunities.

3. Driving Conversions

Traffic is just traffic, right? Not quite. What you really care about is how much your traffic drives conversions. A call to action is helpful because it motivates your customer to do something. They feel empowered to purchase your product. You can also design your social media messages to appeal the to the customer so they’ll want to take a specific action, such as purchasing your product.

4. Can Promote Products and Services

Being an active member of all social media networks helps you create brand awareness; it also becomes a very common way for entrepreneurs to market and promote the products and services they offer. Promotion of products and services on social media platforms like Facebook is much easier in the digital world, where you can put up professional images of your product and their details, and let the audience engage under these albums.

5. Learn the Buying Patterns of Your Ideal Customers

Social media networks are open to all, giving businesses a chance to follow their consumers’ activities or potential buyers. This helps marketers be more informed about their target audience, likes, dislikes, and interests so that they can create a better marketing strategy to attract such customers. Learning these patterns helps you focus on the things that you are not following while designing content for your page, and therefore aiding you in becoming better at your digital marketing strategies to attract the right customers and meeting their demands.

6. Learn About Your Competitors

With all business profiles on all social media networks accessible to the public, this could be your chance as an entrepreneur to know your competitor better and understand the strategies that they are implementing to attract their audiences. You would be able to see the content that they are posting on their social media profiles and judge which posts are doing better. After carrying out this analysis of your competitor’s profile and looking into all the queries asked by their audience, you will be able to incorporate those questions into your digital marketing strategy. Study their customer service and compare it with yours and analyze how you can do better than them.

7. Improved brand awareness

Social media is one of the most stress-free and profitable digital marketing platforms that can be used to increase your business visibility. To get started, create social media profiles for your business and start networking with others. By applying a social media strategy, it will help you significantly increase your brand recognition. By spending only a few hours per week, over 91% marketers claimed that their social marketing efforts greatly increased their brand visibility and heightened user experience. Undoubtedly, having a social media page for your brand will benefit your business and with a regular use, it can also produce a wide audience for your business in no time.

8. Cost-effective

For an advertising strategy, social media marketing is possibly the most cost-effective way. Creating an and signing up is free for almost all social networking platforms. But if you decide to use paid advertising on social media, always start small to see what you should expect. Being cost-effective is important as it helps you attain a greater return on investment and hold a bigger budget for other marketing and business payments. Just by investing a little money and time, you can significantly increase your conversion rates and ultimately get a return on investment on the money that you primarily invested.

Finally, social media is a powerful platform. And being a business in this digital era can be of great benefit if this opportunity is used to the fullest by entrepreneurs, marketers, or even bloggers. Creating an extremely influential social media presence is the key to creating persuasive and appealing content that would connect your audience instantly.

As we sign off, if you are looking for affordable social media management do feel free to get in touch
with us through our social media platforms As Viral Gorrrila and/or email us on viral@viralgorrrila.com.

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